Tuesday, September 01, 2020

The Story of Evil Marketing - A Conspiracy Theory for 2020

Ok folks, it's Conspiracy theory time.  

Long ago, Soros, The Koch Brothers, Davos, Qanon, the Knights Templar, whoever.... hired a company


This group was very very good at marketing. They had a process, evolved over time, that worked well, delivering quality product with a minimum of work on the client's part.  They made the person who hired them look good.

The process is simple... the customer supplies a few pieces of very important information, and then they go to work, show a version for approval, and then the product is given to the client for use.

Item #1 - Who do you want to listen to your message  - The Target Market
  Client:  The 99%, those who want to take our wealth and power

Item #2 - What are the top 3 messages you want them to remember
Their neighbors are not like them
Their neighbors are stupid
Their neighbors are evil

Item #3 - What are signs we did our job so you can prove it to your boss? - Metrics
Increased division
Increased violence
Ignoring us completely

Item #4 - What are your goals for this campaign? - Goals
Divide the 99%
Divert attention from us
Social Media Profit

The team went away... and came up with a brilliant strategy to accomplish the goal.

They came up with a few simple phrases that sounded a bit odd, but contained different meanings, depending on the audience. Turns out, you can test this.... tell the phrase to a sample from each target market, and see how they interpret it. If the answers diverge, you're on the right track.... if the answers oppose, you've hit the mother load.

But that wasn't enough for Evil Marketing... they had a better idea, and had to explain it to the client.

In this campaign there are 2 phases, in phase 1 we'll spread specially crafted phrases. "Received Words" - These are phrases that have an obviously evil meaning, and a plausible good meaning. To help explain it, we'll use Alice, Bob, Carol, and Dave as examples.

Alice is a well meaning person who will first use the phrase when talking with her friend Bob, who has heard it before and agrees. Alice and Bob now recognize each other as allies.

Alice them talks to Carol, who is unfamiliar with the phrase, and asks a few questions because it sounds a bit strange. Alice and Carol invest time so that Carol now understands the phrase in the same way as Alice.

Carol later talks to Dave, who also asks questions, but rejects the phrase because the evil meaning is too much for him to swallow. The seeds of resentment are sewn between Carol ad Dave.

Dave later talks to Elaine, who decides she agrees with the Good meaning.

Later Dave is talking to Fred, who agrees with Dave on the Evil Meaning

The client understood how little effort it would take to spread, and nodded in understanding

Phase 2 begins when a critical mass of people are reliably using the phrases we supplied.

Now that Alice, Bob, Carol, and Elaine have invested energy in the phrase, they are strongly oppose to changing it. The phrase practically defends itself from change and dilution.  Dave and Fred also share an understanding that the others are allies, with an easy to recognize flag.

You, and your associates now begin to use the Evil intent of the phrase to accomplish your goals.  Alice, Bob, Carol and Elaine now feel forced to support this new (to them) meaning. They are trapped.

Dave and Fred now think that the others support the Evil intent of the phrase. They are fooled.

So, as you can see... this campaign will be highly effective, dividing and distracting your target market with almost no cost.

The clients loved it, and would be happy to use Evil Marketing again. The Metrics are off the chart!

So that's the story, and 
here we are... in an country about to rip itself apart, where nobody at the top dares actually lead because admitting mistakes is political suicide, throwing these phrases at each other over and over and over, and expecting that eventually we'll get different results if we try hard enough.

It's as if the phrases all have a good message in them, trapped in an evil spell... if you change the words, you break the spell.

We all have to admit our mistakes because our leaders wont.

I'm just a cranky old white guy with both liberal and conservative views.... actually their neither... they are MY views of the world.
I am more than ready to change my views and admit fault while doing so, publicly. Our "leaders" can't do that.

Please stop using the phrases as given... change a word or two, eliminate the double meaning. Please also be willing to lead us out of this mess by admitting the mistakes of our side as you see them.

Let's all be adults, and snuff this conflict out before it destroys our country.

E Pluribus Unum - One of Many - United We Stand, Divided We Fall.

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