Over at Naked Conversations, Shel Israel answers the question Is Blogging Anti-Marketing? Doc then questions his blog being categorized as a PR blog, while pointing to the assertion that PR is becoming a management function.
What's really happening is that we're all learning the 4th R (along with Reading, wRiting, and aRithmetic) that got left out when mass education took hold in the 1900s... Rhetoric. We bloggers are getting quite good at sniffing out abuses of Rhetoric.
It's only the PR or Marketing or Advertising based on lies that has cause for concern. If your message is true, we'll welcome it. We just don't want to be lied to. It's pretty simple.
For example, the English Cut blog run by Thomas Mahon is marketing, and it's brilliant! It's a behind the scenes peek into a world that I would otherwise know nothing of. It's very effective marketing, and it's a blog.